Door-to-door service freight typically moves in three segments, in a sequence of Truck, Rail and Truck services.

Project Brief:

Increase sales effectiveness.
Increase pipeline opportunities.
Increase the number of marketing requests with minimal human interaction.
Decreased turnaround time when accepting orders.
Enhance more production in the long term (Frozen, curd etc)

Goals and objectives:

This is a year-long project and I worked alongside a Design Manager, a Product Manager, and 8 Engineers.

Role:

Business Context:

3 types of customers used this application:

Ship CSX customer
Operations users (External customers like Walmart and Target)
Dray provider.

Brainstorming to understand the user's pain points:

At present, the company utilizes a different application to handle customer orders. However, they intend to phase out the existing application and transition to a new Greenway application.

How the application works: No customer-selected flow

First, the user logs into the system and then creates a quote. These are customer onboarding screens where the customer needs to be selected in order to create the quote.

How the application works: Create an order from quote

All customers will have active and expired quotes. The customer typically provides details about the shipment, including the origin and destination addresses, the type and quantity of goods being transported, and the preferred mode of transportation.

How the application works: Create multiple orders from quotes

Users can create multiple orders from a quote.

Order Confirmation

Results

I have worked on numerous additional screens and conducted continuous iterations to meet the expectations of our business stakeholders, and the screens displayed above are just a portion of the application.

Customer Feedback

After conducting the survey, we received overwhelmingly positive feedback from our customers.

Design tradeoff

Information Density vs. Readability: One tradeoff is between packing a lot of information onto a single screen (high information density) and ensuring that the information remains easily readable and understandable.

Greenway